News & Insights
Photo courtesy of: Greg Land
B&D President Chris Dunlavey tells Front Office Sports that stadium renderings “when communicated correctly, can be a very powerful marketing tool and help generate a groundswell of interest.” But he adds that “reaction to a set of renderings can often take on a life of its own, and you can run the risk of a rendering codifying a negative opinion. So it can create a bit of a chicken-or-egg dilemma, and sometimes it can be better to wait on releasing images.”
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