News & Insights

Mid-Sized Venues

Why a mid-sized stadium could be a game-changer for communities

By Ryan Aylmer

Middlesex County, New Jersey, typically known for Rutgers University and its prime location between New York City and Philadelphia, is developing a new 6,500-seat multipurpose stadium as part of a larger strategic investment plan. Aiming to fill the gap between large arenas and small community spaces, this versatile venue is designed to host a range of events—from baseball to soccer to concerts—giving the county a fresh identity as an entertainment hub.

Across the country, the development of mid-sized stadiums is on the rise as communities seek adaptable, economical venues. This trend, catering to a capacity between 5,000 and 10,000, meets the evolving needs of local populations while avoiding the financial strain of traditional large-scale venues.

Reason #1: Flexibility and longevity

A mid-sized stadium built for adaptability, with a convertible field and modular seating, can evolve with community needs, making it a sustainable investment. Communities that invest in such flexible facilities avoid the high costs of constant renovations and enjoy a versatile space for sports, concerts, and festivals.

Reason #2: Economic and cultural impact

Mid-sized stadiums like Polar Park in Worcester, Mass., illustrate the economic ripple effect these venues can have. Worcester expects $50 million in revenue over the next 30 years, thanks to increased patronage at local businesses near the stadium. Additionally, well-placed venues attract private development, as seen with Worcester’s 1,000 new housing units. Beyond the events themselves, stadiums can transform underutilized areas into vibrant community spaces.

Reason #3: Jobs and sustainability

These venues stabilize local economies by creating year-round employment opportunities in management, event coordination, and maintenance. They also provide a platform for sustainable development through energy-efficient designs. For cities, a stadium is more than an event space; it’s a statement of commitment to community growth and quality of life.

Reason #4: Meeting demand for right-sized venues

Mid-sized stadiums appeal to sports leagues and developers for their intimacy and potential to build community loyalty. Minor league baseball and professional soccer leagues, in particular, benefit from these right-sized settings. By integrating stadiums into mixed-use developments, cities create dynamic districts that thrive beyond game days, supporting modern, walkable community spaces.

The Takeaway

While not every city is suited for such an investment (factors like specific goals, local demand, and financial feasibility are essential in making this model successful), communities across the country illustrate that a well-designed, mid-sized stadium can be a cornerstone for economic growth and community connection.

Ryan Aylmer is a senior analyst for B&D’s Venues Practice Group. Based in the company’s headquarters in Washington, D.C., Ryan has previously worked in management consulting where he informed strategic initiatives in a wide array of industries ranging from private equity to higher education. Ryan can be reached at raylmer@bdconnect.com.